Dr John Ormerod: Permanent Magnets, China’s Supply Chain Dominance & Company/Investor Considerations

Dr. John Ormerod is a renowned authority and globally recognized expert in the field of magnetics. He has authored numerous groundbreaking publications and is a frequent speaker at leading industry conferences. His deep understanding of rare earth magnet technology and the broader magnetics industry makes him an invaluable asset to clients seeking innovative solutions and strategic advantages.

Dr. Ormerod graduated from the University of Manchester, UK metals, with a BSc, MSc and PhD in Metallurgy in 1975, 1976 and 1978 respectively. He has over forty years of research, product development, and manufacturing experience in the area of soft and permanent magnets and magnetic materials. He has published and presented numerous papers in the field of magnetic materials. He has spent time in Europe working for Phillips and in the USA working for SPS Technologies (Arnold Engineering) in their magnetic materials businesses.

In 2002 John was named President of Res Manufacturing in Milwaukee, Wisconsin. Res is a manufacturer of stamped metal components, assemblies and value added services serving diversified industries. They are a major supplier of components and assemblies to Tesla Motors for their Model S and future Model X electric vehicle platforms.

In 2015 John founded JOC LLC a consultancy specializing in the magnetics and metals-related industries. Clients include IP law firms, major magnet manufacturers, magnetic equipment manufacturers, medical device R and D companies, motor manufacturers, tier 1 automotive suppliers and new magnetic material R and D businesses.

He recently co-authored the book titled Modern Permanent Magnets that gives an overview of the key advances of permanent magnet materials that have occurred in the last twenty years.

See Dr. Ormerod’s Links Below & Follow Him For New Projects
JOC LLC – https://jocllc.com/

Modern Permanent Magnets Book – https://www.amazon.com/Permanent-Woodhead-Publishing-Electronic-Materials/dp/0323886582

LinkedIn – https://www.linkedin.com/in/jormerod/

In this expert chat with Dr. Ormerod, we discuss:
0:00 – Introduction

2:08 – What is a permanent magnet/what are rare earths and your history of involvement?

14:10 – Which rare-earths are most critical today and why? In which countries are these found in?

24:00 – Light vs heavy rare earths and Chinese export licensing

25:02 – Explaining China’s materials supply chain

31:23 – Why China’s announcement of export controls of their rare earths is so impactful? What parts of the supply chain do they control that makes this announcement a big deal?

39:41 – What parts of that chain (mining, separation, alloying, magnet shaping/coating) are easiest and which remain the hardest to near or friendshore— and therefore riskier for investors?

49:10 – Looking ahead to the next-generation of magnet applications what technical breakthroughs or supply‐chain innovations would cause you to raise a red flag or get excited from an investment perspective?

55:29 – Important KPIs for Board members

1:03:00 – Where can folks find you, what are you working on, what’s new with Dr. Ormerod

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